For my work book club, I started reading Tipping Point which is about social epidemics. It is widely used in businesses to help people figure out how to sell things. I think it can also be applied to ideas and how they are spread. Malcom Gladwell also wrote a book about first impressions called Blink. So far, I have enjoyed learning about Sesame Street and the Divine Secrets of the Ya Ya Sisterhood as examples.
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I finished reading this book en route to Philly. It actually finished during my first flight on Saturday. It turned out to be pretty good. I was concerned a bit with the simplicity of solutions. However, I thought that he brought home the point that small things can make a big difference. Today after work, I am going to have the work club discussion group.
Recommend to a friend: Yes.